The real cost of not resourcing your team right

Here’s something recruiters don’t say enough: hiring slow and hiring wrong both cost you more than just money.

When a team is under-resourced, everyone feels it. Juniors get overwhelmed, seniors get distracted and middle management ends up doing two jobs badly. Morale dips, deadlines slip and culture frays at the edges.

The hidden cost? Burnout, attrition, reputation and missed opportunities.

We’ve seen PR agencies and in-house comms teams lose their best talent not because the work was bad but because no one thought to bring in someone to support on a key campaign activation, media sell in or new business pitch. We’ve seen agencies try to get by with a skeleton crew only to get blindsided when briefs come in that they can’t land.

Resourcing well means you have the right people in the right roles at the right time.

It’s like chess, not checkers. It’s not about reactively plugging gaps. It’s about looking ahead and placing pieces that can win not only this game, but. the next three too.

So ask yourself: is your current team set up to thrive? Or are they just surviving?

That’s the real cost.